What is a Call-to-Action?
A Call-to-Action, often abbreviated as CTA, is a marketing term for?a very simple concept that?every business website should include. Simply put,?a Call-to-Action is when you prompt your customers or site visitors to do something. It’s a call for them to take an action.
What the action is?depends on your business and your sales funnel. Your?CTA might encourage users to buy something right then and there. Or, you might ask them to sign up for a newsletter, download a free guide, or attend a sales event.
Or all of the above. There’s nothing limiting you to a single Call-to-Action. In fact, we recommend having a CTA on every page, with the CTA relating to the content and purpose of that page. In order to keep?visitors from getting confused, however, it’s best to stick with one CTA per page.
Design-wise, Calls-to-Action typically?stand out from the rest of the content. It’s common to design a CTA with different colors, fonts, shapes, and so forth.
Don’t Forget the Value Proposition
Calls-to-Action shouldn’t just be about you and your business. You can’t just say, “Give me your email,” and expect to build a huge email list.
Instead, CTAs are about offering something that the user?can benefit from — an informational newsletter, free guide, coupon, etc. — in exchange for something you can benefit from –?permission to email them, a sale, a chance to tell them more about your services, etc.
Every action you ask of your visitors?should come with a reward.?They scratch your back, you scratch theirs.
Why Do I Need a Call-to-Action?
The concept of CTAs is so simple that it’s often easy to overlook. You might assume that of course your visitors know what you want them to do. But in a busy world where web surfers are looking at a thousand things and thinking about a million more, their focus is not on your business or what you’re offering. They?might not know about your newsletter or your event, and that’s why you have to tell them in plain, straightforward terms.
The Call-to-Action rises above the deafening noise of today’s world and says, “Hey! Do this and you’ll be better off.”